Description

The main principles are the absolute transparency and the interaction with citizens (communication and participation). All the documents and reports made are upload in the NZL (metro line) website

The hierzijnwij.nu website is very intuitive. It shows a map of Amsterdam with the route of the metro line, and an arrow indicating where the works are at that time, and icons for every metro station, that contains information on various subjects: events, dates of start / end of the works, archeological finds and the most important: the accidents that had occurred there.

Social Media accounts throughout the metro line were created (Facebook, Twitter, Flickr, Vimeo y Youtube), and also for each of the stations. Hierzijnwij.nu is the responsible for centralizing the new communication strategy.

Perhaps due to its complicated story, the involvement of different employees of this metro line in this platform is exceptional. Besides two community manager, several workers report their functions. It provides new information almost daily and the response time to questions from citizens not usually reach 12 hours, being just minutes often.

It was also important the involvement of citizens interested in such projects, through specialized forums as skyscrapercity.com, who managed an active user base. On several occasions were citizens who find technical solutions that the project’s responsible didn’t find a solution.

In addition, unlike other institutional dialogue platforms, hierzijnwij.nu has introduced among its features the personification: the personal information and photos of the employees is public. For example, the avatar in the social profiles of each station is the photo of the Project Manager.